Since opening its doors on the National Mall in 1976, the Smithsonian’s National Air and Space Museum (NASM) has remained largely unimproved. Forty years later, with a major appropriation by Congress, NASM was ready for the biggest renovation in its history—almost. Closing the funding gap would require $250 million raised from individuals and private donors.
The theme—Ignite Tomorrow—frames the story of NASM’s power to inspire future explorers. A suite of materials was developed to engage donors of all means to be part of this historic rebirth of this iconic and beloved museum.
Reimagining the world’s most beloved museum with a little help from Harrison Ford.
Shown in the Air and Space Museum’s IMAX theaters, the Harrison Ford-narrated film has reached more than a million viewers.
Campaign Film
The Ignite Tomorrow campaign surpassed its $250 million goal a mere three years into what was planned to be a five year campaign.
The Webby-nominated site, with its bottom-up navigation, takes visitors on a skyward journey to learn about the campaign, and how to participate.
Campaign Microsite
Main case statement
A 70+ page coffee table book shared with prospective donors designed to inspire a sense of awe and purpose.
Collection-Focused Case Statement
Apart from the main case statement, there were brochures focused on particular areas of donor interest: educational outreach and the collection’s artifacts.
Apart from the main case statement, there were brochures focused on particular areas of donor interest: educational outreach and the collection’s artifacts.
